The sweet words written by the designer Kwun Hyuk are not enough to recount Anchovi, his brand. It’s essential to fully plunge into a Korean vintage market and letting oneself go, smelling its fragrances and fantasizing about passers-by stories.
Kwun releases his creative nostalgia in Anchovi clothes with the aim of stimulating a sensorial connection with fond memories of bygone days: he mixes perfumes and childhood props to remind others of their youth in an amusing way. The Walkman example clearly explains the brand’s philosophy: the cassette player, by now obsolete and superseded by newer technologies, was an object used by many of us; now, elements kept alive in collective memory are employed in various projects of different kinds, to help people relate with those days.
The brand’s name, likewise, is an astral journey through the designer’s own childhood memories: “I don’t like taking things seriously, it’s what happened when I choose the name”. Such a crazy dream has led Kwun to the time when he was a kid and used to eat many anchovies with his parents to keep himself healthy.
Adolescence reminiscences merge with cues from vintage movies, reinterpreted with an Asian sensibility: Bernardo Bertolucci’s “The last emperor” is, indeed, the cornerstone of the latest collection, SS21, available for preorder since a few days. Kwun’s refined Korean mind has objectively studied the movie’s understanding of Chinese modernization, connecting with it and thoroughly expressing its stylistic canons on the ADV editorial, in which he recreates an Oriental atmosphere through objects and accessories purchased in Korean markets.
Anchovi is an archive of life, for both who creates it and who wears it.
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
Cookie
Durata
Descrizione
cookielawinfo-checkbox-analytics
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional
11 months
The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy
11 months
The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.